Staying true to our Ideals

At Astonic, we know that sometimes it can be difficult to stay on the chosen course. The market is constantly changing, discounters come and go, and there is always that eternal comparison with products that do not offer the same quality, service, and riding experience as our E-Rides. It can be tempting to make concessions, such as increasing the margin by using less high-quality parts, offering discounts that undermine our selling partners, or adjusting our exclusive dealership strategy to be present on every street corner, alongside products we do not compare to. But we remain true to ourselves, our quality, and our partners.

At Astonic, everything revolves around innovation and constantly improving our quality. We are always looking for parts from Europe or from renowned brands in the industry. Despite market changes, we remain true to our unique selling points and continue to improve our models. This commitment is not just about staying competitive; it’s about upholding the standards that define us as a premium brand.

The update scheduled for 2025 fully meets our high standards. The implementation of parts from Magura and Supernova, as well as other great features, makes us even more distinctive. While higher quality often means a price increase, we believe this is the only right path. From the first test ride to years after purchase, we want an Astonic to be an experience. Only then do we achieve the exclusive premium status for which customers are willing to pay, knowing that they are not only getting the highest quality but also the trust of a brand that stands by them.

This unwavering commitment to excellence means continuously seeking new ways to innovate and enhance our products. We are always exploring new technologies and materials that can provide our customers with even better performance, reliability, and satisfaction. It’s this relentless pursuit of perfection that ensures an Astonic E-Ride is not just a purchase, but a long-term investment in quality and craftsmanship.

At Astonic, we remain true to our ideals of unmatched quality and innovation, despite market changes. Our focus is on continuously improving our E-Rides with high-quality parts from renowned brands like Magura and Supernova. This commitment to quality and craftsmanship, which justifies even a price increase, ensures that an Astonic remains a unique experience, from the first test ride to years after purchase. Our vision for 2025 remains unchanged: we strive for the highest quality, service, and an exclusive premium status.